Monthly Archives: April 2015

Things to know when setting up a website

With the tools available for users nowadays, it’s not incredibly difficult to set up a website, especially if you use pre-made templates that are available for. However, beginners often over look some crucial aspects of website design.


1. The impact of the Home page

The home-page is the first thing users see when they navigate to your website. Because of this, the home-page must be flawless, original and intuitive. If you’re unsure of how to arrange and design your homepage, employ the services of a professional website developer company. It’s better to invest a little than to make a negative first impression that will scare off users or customers.

2. Content and Content management

Making a website is one thing, filling it up with relevant content is another. Don’t overlook the importance of providing meaningful, relevant data and information that attracts users and at the same time provides good search engine presence. It’s definitely not easy to fill page after page with articles, product information and media, so if you need a hand, employ an online marketing company with experience or turn towards professionals in the field who can help guide you. Users need to be captivated and interested once they find your site.

3. Security

Beginners are often easily impressed with their work once they create a tidy website. But looks are only part of running a successful online business. In order to have long-term success, you need to secure data on your website, prevent spam-bots, hacking and stability issues. As such, website security is crucial in any business success, and it’s one of the harder parts of website development and design. It’s often best to employ the services of professional companies rather than risk ending up with a poorly secured and optimised platform.

4. Understanding your targeted user-base

This issue encompasses various topics, among which website design, online marketing strategies and content management. You need to understand who you’re building your website for. It’s not for you, it’s for your users and clients. In order to satisfy them, you will need to come up with a specific design targeted at a certain user-base (web designers can often guide you in this sense), provide meaningful content (either through blogs or educational articles, or by adding product-relevant descriptions and media) and building marketing strategies that fit your target demographic.

Do not underestimate the importance of these aspects. Users won’t simply look for your website out of curiosity. You need to catch their eye and interest and this is easily said than done. Investing time into understanding who you’re addressing can make the difference between a failed or successful online endeavour.

5. User interaction

Once users join your website and see meaningful information and data, they have to have a sense of interaction. You can achieve this by providing plug-ins for social networks or commenting, or by building a forum. Both of these methods are harder to do than they seem, and if you want it done right (which should be a priority for you), you need to consider employing the services of professional web design company.

SEO Friendly Website Design

The aspect of Search Engine should be well kept in mind since the very inception of your website. It is no longer a feature to be considered after the website is complete.


First and foremost what you need to take into consideration is the domain name of the website. It should be related to the type of keywords that your customers might use to find your business. This can help you a great deal for your website’s ranking in future.

Search Engines emphasise a lot on the ease with which a user can browse your website. Keep the navigation user-friendly. This will also make search engines easier to understand your website.

While writing the content of the website, keep in mind the content used is interesting for the reader and not just populated with keywords. This can cause irritation to the reader and he might at once quit browsing further. Making use of Headings and Sub-Headings like H1, H2, H3 etc is a good idea to describe your content.

The load speed of the website is yet another crucial aspect for SEO. Search Engines hate websites that load slow and is unlikely to get higher into SERP. Therefore optimise your images and your website coding in such a way that the website loads fast.

Adding social media links on your website is significant as it indicates to the search engine that your website is up to date. Share your own content using the social media links on your website. Keep the topic interesting and intriguing for others to read and share in turn. This will greatly increase your website visibility and is good for search engines.

Search Engine Optimisation begins with the initiation of the design of the website and goes all along the development of the website as well. In short it is all about impressing and captivating your visitors. When you have done that, you have actually impressed the search engine as well.

Most importantly what we need to remember is that the website should be made SEO Friendly and SEO Optimised but not made for the sole purpose of SEO, rather it should be made for the user. That is we have to Balance SEO and User Experience in Your Web Page Design.

Why your website needs to go mobile?

If you have a business, you just cannot afford to deny the fact that it needs a mobile version as well. Website browsing is no longer limited to desktops and laptops. Studies reveal that 2015 will be the year of mobile. Tablets and Mobile Phones are becoming tremendously popular for browsing the internet. So, to ensure that your targeted visitors find you while they are using any hand-held device to browse the internet, it is imperative that your website performs well across all devices.


It is difficult to maintain a different mobile website, as that would mean updating the website all over separately whenever you will update your main website. Responsive Website Design plays an important role in making your website cross device compatible. Fully Responsive Websites adapts to various screen sizes so that your website contents are clearly viewed and can be navigated in a very user-friendly manner. Thus when user will open your website on a tablet or a mobile, it will not need to be zoomed or scrolled in order to view its contents. Therefore, Responsive Web Design is utmost necessity. It is also highly recommended by Google. After all reducing bounce rate is all about enhancing the user experience.

Studies show that conversion ratio is higher from smart phones than that of desktops/laptops. The fact is justified when users are likely to locate a shop or a restaurant nearby and they reach for their mobile phone for the purpose. At this point of time, if your website happens to be slow or unreadable to the user, it is most likely that the user will quit and move on to another website.

Responsive Web Design is especially important for eCommerce Websites. While shopping on the go, users prefer hassle free shopping to purchase their items. If they find the website difficult to use, most of them will leave the website without closing a transaction. This will also lead them not to get back to your website in future for the experience they will have at the first visit.

Responsive Web Design provides you the key to keep your website accessible to the large amount of potential clients it reaches to using any devices. This gives you an edge over revenue generation and gain prosperity for your business.