Monthly Archives: April 2016

Role of design in your marketing endeavour

Marketing campaigns are primarily meant for raising awareness about a brand, product or service and entice viewers to make a purchase. Any creative material used for promoting the company, contributes directly to its overall impression on its customer. Design is what draws attention to your ad and is hugely responsible for carrying your brand’s image in a proper way. Thus, the success of any marketing campaign depends a great deal on its appearance. Continue reading