Monthly Archives: June 2016

Why your business website should have a blog?

Blogging started as thought-sharing movement years ago, but has quickly evolved into an important marketing strategy tool. Why? Because blogging is virtually the sharing of ideas, and people are often curious about what others think about a certain topic. And curiosity generates website traffic. So why is blogging good for business? Let’s take a look.

Content attracts people

When you blog, you generally speak about a given topic. This means you’re both describing that topic and providing insight about it. This means that blogs in general have an educational value, and people are always willing to learn more. Providing quality blog posts means you will generate website traffic, which is always good for business. This type of content infuse a sense of confidence in users regarding your services, because you’re showing them you know a lot about the services you offer, and are able to educate them.

website blog design

Website Blog Design


Added SEO advantages

The more content you have, the more exposed you are on search engines. Blogging is one of the best ways to improve search engine ratings, because it gives you all the space you need to make use of those very important keywords that refer to your particular business field.
So, while keeping users occupied with interesting content, you’re also rapidly increasing your position in search engine results. Online web marketing professionals all agree that the better the SEO ratings of your site, the more users will visit your online business, and hence, the bigger your revenues will become.

Cost effectiveness

Blogging is cheap. Well, actually it’s free, apart from the time invested in writing things, obviously. The only thing that can cost you money is building a platform stable enough to run a high-traffic blog, and successfully incorporating it into your website. However, even this cost is extremely reduced, because professional web design companies are so experienced with blogging and blogging tools, that they will work fast and efficiently to build a stable environment for your blogging needs, which means that their work is affordable.

Thus, you get a traffic and SEO generating platform for an insignificant investment, and the results are going to pay for that investment tenfold.


One more important aspect of the profitability of blogging we need to mention is the social one. Social networks and blogging are both marketing tools, and they often go hand-in-hand. What this means is that if you have a quality blog running, it’s extremely easy to make users talk about what they read. And when they talk, they share. This means that if you provide your blog with social media links (your web designer can provide this service for you), you will grow your presence on social networks as well, and that’s an entirely different market you’re suddenly catering for.

If you manage to follow these steps, and invest enough time into constantly coming up with quality content on your website affiliated blog, you will see huge increases in traffic and business revenues soon enough. As such, you really can’t afford to miss out on the advantages blogging brings for your business.

So along with your website design, remember to get a blog for your website as well. It really helps!

Is your website attuned to perform under all conditions?

Designing a website is only one part of the entire web design development process. Then we have to consider a lot of other factors, such as responsive programming (which refers to the ability of a website to be viewed from different devices), security threats, and last, but not least, cross-browser functionality.

A professional web design company will always plan ahead and make sure the website performs perfectly under any conditions. Because users around the globe use various browsers to navigate online, cross-browser functionality becomes crucial.

The most commonly used browsers today are Internet Explorer (versions 7 and 8 mostly), Google Chrome, Mozilla Firefox or Safari. Of course, there are many, many others, but in general, these are the main browsers you have to take into account when building your website.

Cross Browser Website

Cross Browser Website

In order to ensure the functionality of a website on various browsers, professional web design companies run multiple tests, using various software, to determine what potential problems might be and to get a better understanding of what is required to fix them. Polishing that HTML or PHP code is the most important step in ensuring bugs don’t arise on various platforms.

From a programmer point of view, the process can be time-consuming, and involve repeated testing. There are, of course, professional cross-browser testing programs that can be used to ease the programming and bug-tracking processes, but these are usually not free, and require an investment from the web designer. Still, you should make sure your web developer has the tools necessary to ensure the stability of your website on any browser. Some of the best tools for this are BrowserShots, IE tester, Adobe Browser Lab, Cloud Testing, Browsera, and many more. Make sure the company you service to build your website has at least some of these, and knows how to properly use them. Also, keep a close eye on the bug-tracking and testing processes, and make sure bugs that are found are actually fixed.

From a user perspective, the cross-browser compatibility issue can be viewed differently. If you design a website that works perfectly on one browser, but fails or is buggy on others, you will only be catering to a certain percentage of your potential client-base. They want to see a functioning website regardless of what browser they use (as the browser choice most often comes down to a matter of taste and preference). If you fail to provide stability for everyone, you’re only partially exploiting the potential of your website.

This is why you should seriously invest into a web design firm that has the capabilities to ensure cross-browser and cross-device functionality and compatibility, instead of hiring a web designer that fails to properly address these issues. Testing might prolong the duration of the web design and development process, but it’s an investment well worth making.

Custom WordPress Website Design Services vs WordPress Themes

If you have decided to start a new blog or website using WordPress, and are trying to figure out how to start or where to get a good theme from, you might want to keep reading.

A lot of people decide to go for free templates and themes for their newly started WordPress websites. This, however, is a crucial mistake, and they usually end up investing a lot of time into content that quickly becomes obsolete, or simply end up spending so much time trying to fix problems that arise, that they neglect the entire purpose of using WordPress in the first place – that of sharing content and ideas.

There are several reasons why web design companies do not use free or even premium themes. For one, most of these themes have severe flaws in their code, and while they may look decent at the first glance, the problems hidden in the code usually take more time to fix than writing code from scratch. Then, there’s also the problem of ruining your brand (and, as with every business, your brand defines who you are). If you’re trying to make a name for yourself, using the same theme thousands of people are using already might not be the greatest of ideas.

WordPress Website Design

WordPress Website Design

Originality is key, regardless of what your passion or business is aimed at. This is a non-debatable fact. And if you want to promote yourself as being ahead of the competition, you can’t afford to use the same theme others are using too. You might be surprised just how easy it is to stumble upon two different blogs, with different content, but that look almost identical. Using Custom WordPress Website Design Services will ensure that you will stand out of the pack (assuming, of course, that you also provide quality content).

Another non-apparent problem of free themes is that they are not designed for extensive modification and plug-in implementation. Even if you manage to modify a free template to look somewhat unique and pleasing to the eye (which, again, takes more effort than designing something from scratch), you might encounter multiple problems in backend coding later on.

Because of these coding problems and complications, once you start implementing various plug-ins to enhance the user experience, you might get to a point where your website becomes unusable or runs slowly.

This is again avoidable by contracting the services of professional WordPress Developers, who will ensure a clean coding that allows for potentially limitless plug-in installations, without compromising stability and performance. Not to mention that a professional WordPress Website Designer will prevent security breaches that come along with most plug-ins used on free templates.

So, if you’ve been concentrating on free templates or even pondering to buy a premium template (which is practically the same as a free one, but is designed to look better and probably has fewer coding mistakes), we strongly advise you to reconsider. For a small investment, a Custom WordPress Website Design will ensure you have a unique blog or website, that you can extend with various plug-ins, and that will run smoothly and will be free of security breaches.

The advantages should be obvious. You will be standing out from the crowd, you won’t have to invest time into fixing problems you didn’t even know existed when you downloaded that catchy free theme, and most importantly, you will have plenty of time to invest into filling your professional WordPress website with quality content.

Video Marketing – How it can help in promoting your Business?

Audio-visuals are appealing and attract far more diverse crowds than textual advertisements. Out of all the graphical options – images, animated gifs and videos; videos, probably, cast the longest lasting impression on us.

In-fact, video marketing is a new online marketing tool that is yet to be fully exploited. Hail the advancements in bandwidths and data-rate capabilities of ISPs, now streaming a video on web is at par with surfing textual pages. Hence, it seems to be the high time to use video marketing to advantage.

The following aspects of video marketing make it stand out from other forms of advertising –

1. Multi sensory stimulation

Unlike text or images, videos stimulate two sensory organs – eyes and ears. This makes videos seem more realistic than other forms. A great video has visuals packed with apt sounds and a tone of speech that would make it feel vivid and personalized.

2. Quick transfer of information

Clubbing visuals and audio helps one in explaining details of product better. It elicits the understanding of what you are trying to sell and the basic idea of the video. Also, a two minute video can transfer as much information as reading fifteen minutes of text.


3. Ease in sharing

Videos are relatively easy (and interesting) to share. Sharing textual pages is so out of fashion and no one really looks forward to it when they receive a link to a web page having text. However, a sense of curiosity precedes the click when one receives a video link! Also, a video has more chances of going viral than a textual web page.

4. Effortlessness

Watching a video is relatively effortless when compared to reading something. It can be thought of like you needing to go to a textual page, but a video coming to you! When we read text about a product (or a service) we imagine it to be in a particular manner. This imagination needs effort. But a video is self-descriptive in this regard. It already shows you what you should have been imagining!

5. Invariant perception

If you ask ten people to read from a text and tell you what they comprehend of it then there is a high probability that you’ll notice considerable difference. People perceive things differently. But when it comes to marketing you would want to maintain some kind of standard and consistency in your propaganda. Hence come in the videos. If you repeat the above activity using videos, I’m pretty sure all will register more or less the same views about the subject.

All in all, it should be considered that video marketing has enormous potential which has not been exploited yet. This is a race where giants have already started putting their stakes in. The early bird catches the worm after all!

So whether you have created a brochure website design or an ecommerce website design, promoting your website is of utmost importance. Learn more about promoting your website and how to turn your website to a lead generating tool?