Blogging started as thought-sharing movement years ago, but has quickly evolved into an important marketing strategy tool. Why? Because blogging is virtually the sharing of ideas, and people are often curious about what others think about a certain topic. And curiosity generates website traffic. So why is blogging good for business? Let’s take a look.
Content attracts people
When you blog, you generally speak about a given topic. This means you’re both describing that topic and providing insight about it. This means that blogs in general have an educational value, and people are always willing to learn more. Providing quality blog posts means you will generate website traffic, which is always good for business. This type of content infuse a sense of confidence in users regarding your services, because you’re showing them you know a lot about the services you offer, and are able to educate them.
Added SEO advantages
The more content you have, the more exposed you are on search engines. Blogging is one of the best ways to improve search engine ratings, because it gives you all the space you need to make use of those very important keywords that refer to your particular business field.
So, while keeping users occupied with interesting content, you’re also rapidly increasing your position in search engine results. Online web marketing professionals all agree that the better the SEO ratings of your site, the more users will visit your online business, and hence, the bigger your revenues will become.
Blogging is cheap. Well, actually it’s free, apart from the time invested in writing things, obviously. The only thing that can cost you money is building a platform stable enough to run a high-traffic blog, and successfully incorporating it into your website. However, even this cost is extremely reduced, because professional web design companies are so experienced with blogging and blogging tools, that they will work fast and efficiently to build a stable environment for your blogging needs, which means that their work is affordable.
Thus, you get a traffic and SEO generating platform for an insignificant investment, and the results are going to pay for that investment tenfold.
One more important aspect of the profitability of blogging we need to mention is the social one. Social networks and blogging are both marketing tools, and they often go hand-in-hand. What this means is that if you have a quality blog running, it’s extremely easy to make users talk about what they read. And when they talk, they share. This means that if you provide your blog with social media links (your web designer can provide this service for you), you will grow your presence on social networks as well, and that’s an entirely different market you’re suddenly catering for.
If you manage to follow these steps, and invest enough time into constantly coming up with quality content on your website affiliated blog, you will see huge increases in traffic and business revenues soon enough. As such, you really can’t afford to miss out on the advantages blogging brings for your business.
So along with your website design, remember to get a blog for your website as well. It really helps!