Monthly Archives: August 2016

Visual aspects that can affect a sale in eCommerce

One thing that online sellers commonly tend to forget when running an online retail business is that customers have a need to see what they are paying for. The more visual information they have access to, the better. However, this raises the problem of website loading-times, content management, hosting space, and can make keeping the aesthetic appeal of the initial look of a webpage problematic.

People who service a web design company to build their ecommerce websites often fail to plan ahead and look for the cheapest web design companies, at the expense of quality. What they end up with is a website that cannot handle the load of tens of thousands of photos or videos, and ultimately end up losing the already hard-to-gain clients.

Ecommerce Website Design and Development

Ecommerce Website Design and Development

When employing the services of an ecommerce web design company, carefully analyze if they have the ability to design and implement solutions for picture and video management. No matter what you’re selling, customers need to see visual indicators of the products they are paying for. The more, the better. The easier it is to browse through photos of a product, or even better, view a video describing a product, the better.

Competent ecommerce website designers and programmers will plan ahead, estimating the load visual content will have on your website, and will code accordingly. Even if you start with a dozen products, you’ll soon realize that the more products you start selling online, the faster your website starts filling up with videos, and pictures. Using only text for product descriptions is not an option. Just like in the real world, people are drawn by what they see, and see they should!

So, contract the services of a web design company that has a proven record of building ecommerce platforms, and check these websites individually. Do they have traffic and users? Do they use a lot of visual content to catch your eye? Do these websites load fast? Do these pictures load on your mobile phone or tablet? If you can answer with yes for all or most of these questions, then you can go ahead and contract the company to build your website, or update your existing e-shop. If however, you find yourself answering with a no more often than not, look for other, more experienced web designers, who have a better understanding of ecommerce.

To give concrete examples, look at some of the most successful online clothes stores (as these have arguably the most uploaded visual content). for instance has thousands upon thousands of products posted on their website, each with at least a couple of photos from all angles. Most of their products even have video presentations. Now try to imagine the strain all this content can have on the load-times and stability of the website. And yet, their online store seems to be running effortlessly even on slow connections. See where we’re going with this?

If you want your business to flourish, you have to build client confidence, and one quick and safe way to do that is to provide a clean ecommerce website, that not only looks good and runs good, but has plenty of visual content to keep users interested, informed and curious. This is why contracting the services of a capable Ecommerce Website Design Company UK is highly recommended.

Why do you need a professional to build your business website?

Once you have decided to build a website the first question that pops up in your mind is that – “Should you build the website yourself or should you hire a professional?”

With the tools available for users nowadays, it is not incredibly difficult to set up a website, especially if you use pre-made templates that are available for free (such as WordPress templates), and many people would choose this “money-saving” option.

However, this is a crucial decision for any business, as the website would be the online spokesperson for your potential customers. Therefore, Business Owners should think wisely whether it is worth to save the time and money at the beginning and get a website that is not effective for the business or spend some money to hire a web developer and get a professional website design in the long run?

Business Website Design

Business Website Design

Here are a few tips that would help you understand which method should you choose?


1. The impact of the Home page

The home-page is the first thing users see when they navigate to your website. Because of this, the home-page must be flawless, original and intuitive. If you’re unsure of how to arrange and design your homepage, employ the services of a professional website developer company. It’s better to invest a little than to make a negative first impression that will scare off users or customers.

2. Content and Content management

Making a website is one thing, filling it up with relevant content is another. Don’t overlook the importance of providing meaningful, relevant data and information that attracts users and at the same time provides good search engine presence. It’s definitely not easy to fill page after page with articles, product information and media, so if you need a hand, employ an online marketing company with experience or turn towards professionals in the field who can help guide you. Users need to be captivated and interested once they find your site.

3. Security

Beginners are often easily impressed with their work once they create a tidy website. But looks are only part of running a successful online business. In order to have long-term success, you need to secure data on your website, prevent spam-bots, hacking and stability issues. As such, website security is crucial in any business success, and it’s one of the harder parts of website development and design. It’s often best to employ the services of professional companies rather than risk ending up with a poorly secured and optimized platform.

4. Understanding your targeted user-base

This issue encompasses various topics, among which website design, online marketing strategies and content management. You need to understand who you’re building your website for. It’s not for you, it’s for your users and clients. In order to satisfy them, you will need to come up with a specific design targeted at a certain user-base (web designers can often guide you in this sense), provide meaningful content (either through blogs or educational articles, or by adding product-relevant descriptions and media) and building marketing strategies that fit your target demographic.

Do not underestimate the importance of these aspects. Users won’t simply look for your website out of curiosity. You need to catch their eye and interest and this is easily said then done. Investing time into understanding who you’re addressing can make the difference between a failed or successful online endeavor.

5. User interaction

Once users join your website and see meaningful information and data, they have to have a sense of interaction. You can achieve this by providing plug-ins for social networks or commenting, or by building a forum. Both of these methods are harder to do than they seem, and if you want it done right (which should be a priority for you), you need to consider employing the services of professional web design company.

How to keep visitors on your website – Website Design to Reduce Bounce and Increase Conversions

Website Design for Conversion Rate Optimisation. CRO Website Design for maximising conversions. Conversion Optimisation Design for reducing bounce rate. Convert your visitors to customers with CRO Website Design. Conversion Optimisation Design for increasing conversions on your website.


What is Bounce Rate?

Bounce rate represents the percentage of visitors that enter the website and bounce back straight away without browsing any more pages on the website. This, effectively, means that the visitor saw nothing of your website except the entry page (or probably even less). A high bounce rate means that something is wrong with the entry page of the website.

A high bounce rate signifies that visitors are leaving your website the moment they land on it. Hence, they must be finding it very uninteresting. However, this highly depends upon the type of websites! Websites like a thesaurus directory or a dictionary, by virtue, have a very high bounce rate because users come to the website looking for exactly what they want via search engines and leave instantaneously. Similar kinds of assertions hold for news websites and event directories. Such websites may have a 70% bounce rate and still be successful. On the other hand if a website about comic strips has 30% bounce rate then is seems to be doing very bad! Because this means that the comic on the entry page fails to create enough interest in the user to browse for more. Similar assertions hold for gossip websites and photography websites.
Averagely the Bounce Rate for any website is 50% which clearly means that the half of the people who landed on your website have quit and did not come back.

Reduce Bounce Rate

Reduce Bounce Rate

Bounce Rate vs Exit Rate

Bounce rate is usually confused with exit rate. People (and a few web developers) believe that both are the same thing. But this is untrue. There are a few very contrasting differences. Bounce rate signifies an exit preceded by the entry that is, after browsing only one page; whereas exit rate usually represents the exit from a website after browsing one or more pages. Bounce rate is usually an unintended exit from the website. Exit rate, usually, is intended. For example, if a person visits a website and finds it uninteresting, he would choose to close straight-away. This counts as a bounce. But if the user was intentionally redirected to a third-party website (let us say your facebook page), or if he exited after completion of a particular task (let us say after reading the complete blog post); this counts in the exit rate. Technically speaking, exit rate is a super set of bounce rate.

How does Bounce Rate affect your website’s performance?

In recent time Google Search is greatly relying on their Google Analytics Tool for checking any website’s performance. Therefore, more the bounce rate your website has, more are the chances of it getting affected in the search engine result pages (SERPs). Higher Bounce Rate indicates poor quality design and content, which can be the prime reason of your visitors leaving your page instantly.

Therefore it is crucial to reduce the Bounce Rate in order to get good ranking in Google.

So, How would you do it?
Suggested below are some of the ideas that can help you reduce your website’s bounce rate and help it to rank better.

How can you reduce bounce rate?

1. Good Website Design lowers Bounce Rate – When a visitor lands on your website, you have 5 seconds to make an impression. In those few initial seconds he decides whether to browse the website further or to quit. Therefore it is clear from the above statement that the Design of the Homepage of your website is extremely vital in making the right impression. Make sure your website has clear navigation, proper call to action and easy to read content. The homepage must not be long and it should load quickly. Users hate to wait for a page to load and tend to navigate away even before it has fully loaded.

2. Responsive Web Design is a must – With an increasing number of people using smart phones and tablets nowadays to browse the web, it is wise to invest in making your website responsive. This will help make your website adapt to any screen size and look perfectly viewable when seen from any device. A major portion of bounce rate is contributed by cellular and tabular devices.

3. Make the purpose of your website clear – As soon as a visitor comes to your website, he should be made to understand what your website is about and how he can benefit from it. Most of the visitors have less time when they visit your website, and therefore if they immediately do not find out what they have come looking for, they will easily quit.

4. No Auto play – No matter how great your video is, let the user decide when he needs to turn it on. It can be awfully distractive to the visitor if the noise from your video blasts out all of a sudden and without expectation. Such situations can be annoying in office environments or other quiet places. Therefore, although adding a video can lead to good conversions, yet you need to keep in mind about not making it too lengthy by including communications that might not be so important and not annoy the visitor by keeping it in auto play mode.

5. Focus consistently on creating good and relevant content – Design your page around content. Your design must have the “content is king” approach. The Content should be fresh and appeal to your readers. It must at the same time address to your visitor’s need. The website therefore must focus on rendering information rather than generating hits. Content placement on the homepage should be spread all over the page and very readable. Filling the entry of a user with text, or images, or pop-ups is the best way to force him away. Avoid third party content on the homepage as it tends to slow it down and hence disappoint the user.

6. Ads and Pop-ups – Do not fill the homepage with ads as this makes the website look unprofessional and fake. Pop-ups on the other hand can at times tend to increase conversions. Good timing plays an important role in this. Whereas it can get more people subscribing, it can at some time infuriate the visitor as well. Remember that a visitor has expectations from a website and you need to deliver upon that. Pop-ups can be however experimented and can be popped up after some delay, thus giving the visitor ample time to view the website.

7. Do not mislead – The general look and feel of the website must coincide with what got the user to your site. Using false meta data, misleading anchor-words, etc can help you get users once but they’ll leave instantly and won’t come back.
It must be noted that bounce rate is not an absolute yardstick to measure on a website’s performance. To gain best insights into your website’s performance team up with a good web design company who can interpret these numerals for you.

Deciding a Digital Presence? How can website designers help small business entrepreneurs

How can Website Designers help you take your Business Online? What Business Entrepreneurs should know about taking their business online? Launching a website? Let the website designers help you.


You might own a small business and probably looking for a digital presence. However, you find it difficult to understand the terminology and technology behind website design and development and therefore worried about being duped by web design agencies.

Here I shall discuss those few things that you need to know so that you are well acquainted with the current trend and is protected against being deceived.

1. Opt for Custom Website Design

Modifying a template may not be a good idea. For one thing, it will not be a unique design and can be spotted as the design of other websites as well. You may not emphasize on the uniqueness but it is surely important. A unique brand identity helps you stand out from the crowd. It prevents your visitors from getting into a confusion of identifying your business when they come across similar websites. Therefore, make sure to ask for completely bespoke website design rather than modifying a pre-made template.

Need for Online Presence

Need for Online Presence

2. Parallax Design – Yes or No?

Parallax Scrolling is the trend now. In such kind of websites, the homepage is the only page and the website does not have any further navigation. All the contents are included in that same one page and can be viewed by scrolling and scrolling down the page. Now, the point is, should you consider parallax design for your website? Preferably “No”. While browsing a Parallax Website, if your visitor needs to look at a thing, he needs to keep scrolling and scrolling up and down to locate it, instead of just point to a topic in the menu. Again, Parallax Websites can take time to load and are difficult with SEO. All these may lead to annoying of your visitor and poor conversion ratio.

3. Responsive Design is a must.

Responsive Web Design is the approach which essentially involves building the website such that it displays perfectly across all devices. Now, this is an important aspect to consider. With the growing number of iPhone, Smartphone, iPad and Tablet users, your website is likely to be viewed from any of these devices. Although mobile surfing is on the rise, yet very few small businesses have responsive websites. But, you can stay at the forefront by choosing a responsive website development and avoid turning away potential customers.

4. Do you need a CMS?

Advisable. With CMS like WordPress, Drupal etc. you can have a full control on your website without having to spend for regular maintenance and minor upgradations. These Content Management Systems are extremely use friendly and you need not have to know coding to add a page to your website or update the photo gallery or even changing the page contents. All these and many more things are a breeze with such systems. Of all the CMS systems now being used, WordPress Website Design is the most popular and has maximum efficient backend for helping admin to manage the website easily.
Just gathering a little knowledge before you actually give it out to professional web developers to do the task is recommended. This post exactly aims that. Now that you know the basic facets of web development, go ahead and get it done by the experts.

Planning a Mobile Website Strategy? 3 Reasons why opt for Responsive Web Design

Smartphones have taken on an integral part in our lives. And there is no denying of the fact that it has definitely made our lives easier in ways more than one. We prefer to browse though our favourite websites, shop, socialize and do several other things in our day to day life using a smartphone.

So, are you one of those website owners who are missing on those views on their website from smartphone users? Try Google Analytics to see how many viewers have opted using a mobile device to browse your website. How many of them were happy with the result? How many gave you a lead or closed a sale? None? Then you might be missing on the very crucial aspect, that is, a mobile friendly website.

Today’s era demand a website that performs uniformly whether it is a desktop or a tablet or a smartphone. This is why exactly you should opt for responsive website design.

responsive website design

Responsive Website Design

1. Do I really need to have a mobile friendly website?

Of course yes. Mobile browsing is an immensely popular practice followed now. Several times most of your targeted visitors might be looking for the kind of information contained in your website or might need to purchase stuffs on the go or at late hours if you happen to sell products. So, it is time that you adapt quickly to a mobile compatible website, failing which can result in loss of potential customers.

2. Do I need a dedicated mobile version of my website or a responsive one?

You can have it either way. You can create a standalone mobile website which will have a different URL, something like, and have another main website as well. The difficulty in such situations is that you have to maintain 2 websites if there is a new update. Responsive website design paves way for such all such flexibility. One website is all and it is cross device compatible. So, you can have one website to update should there be any change and the website being responsive it shall display equally well across all devices.

3. What are the essentials for a mobile/responsive website?

The requirements vary based on website features and functions. If you have a Salon Website, you need to include the booking form. Again if you are selling products, you need to display them under proper categories so that it is easy to find them for a mobile user.

The links should not be placed too close to each other. This may result in miss-clicks, which in turn can frustrate the user. Therefore sufficient spacing should be allowed to provide smooth browsing experience to the user.

Also, it is important to include your contact information where your user can get in touch if they so require. You can also include a contact form to capture visitor data those of who would be interested in your services / products and might fill up the same.

Hiring competent professionals from a responsive web design company can get you through your requirements smoothly and efficiently.

If you need to know more about Responsive Website Design, learn why should you have a cross-device compatible website? and why your website needs to go mobile?