Monthly Archives: December 2016

Building Online Presence

How to create a successful Digital Presence for your business?

A winning digital presence is often associated with a powerful website. A well performing website will help you in having a healthy business as in this era of social media, search engines where obtaining a perfect online presence is crucial.
Now comes the question, how will you create one?

It is always wise to design a Custom Website.

A custom website design always gives your brand unique identity. This is one of the most vital to stand out of the competition and give your website visitors a reason to choose you over your competitors. Unless you have a professionally designed website it is hard to convince your visitors what quality of service you can provide them.

Visibility in search engines and staying active in social media

You might have a great website but unless it is found by your targeted visitors and it drives you business, it is of no good. Therefore it is pertinent for you to optimise your website to be visible in leading search engines and in social media websites like Facebook, Twitter, Pinterest etc. These are the places which increases your website’s visibility and from where your potential customers come to know about your website/business and land onto your website.

Building Online Presence

Building Online Presence

Blog and Newsletter

Once traffic flow is built for your website, you have to keep in mind that you must make provision to keep these visitors coming back to your website. For this the website may have a Blog comprising of interesting posts that may keep your visitor intrigued to your website. You may also have a Newsletter Signup where visitors can enter their email address and get regular updates about your company news delivered in their mailbox. These two are an excellent marketing tool which is inexpensive and yet helps you stay in your customer’s mind and help them keep coming back.

Keep an eye on your analytics

To make your marketing efforts better, it requires continuous observation and modification. This is where Google Analytics is useful and helpful. It gives you a complete analysis of the traffic coming into your website, their source and behaviour and how they are using or exiting your website. By following Google Analytics accurately you can fine tune your marketing plans and give your customers what they exactly need so that your website generates more business.

Website Design Trends

Website design aspects expected to be trending in 2017

Since its inception, website design has been undergoing continuous changes over the years. Over the last decade we have seen it evolve from simple Brochure Style Website Design to Innovative and Highly Creative Designs.
As 2016 is about to end and while we are all busy planning our celebrations for Christmas and New Year Parties, it is also time to make predictions for the Website Design Trends that would follow in the year 2017.

So let us take a look at what trends are expected to set in.

1. Using GIF animation to draw attention
Using Gifs in a website depict in-depth understanding of website design and provide it an urbane touch. The important elements in your website which may include best seller items, sales pitch etc. can make use of gifs to highlight its effect and add more significance to it. Several websites have embarked this trend on 2016 and we can anticipate to see more such animated gifs in 2017.

2. Video
Homepage background videos have proved quite successful in conveying a story about a product or service. It has been immensely used by several leading websites till date to tell their story effectively in just about a few seconds. More and more websites are approving this and we will be seeing the use of such videos in the websites designed in the subsequent few years.

Website Design Trends

Website Design Trends

3. Infinite Scrolling
Long scroll is spontaneous on mobile devices and has therefore brought it well-known approval. Navigation becomes easier as it eradicates the additional clicks that are required in order to view the different sections of the website. And as web designers keep getting inspired by this and follow the trend, we expect to continue seeing the use of it in 2017.

4. Designing using real data
Offering actual facts and figures about a company in its website provides a deeper insight to its visitors. This in turn largely helps in making a larger impact on the visitor thus turning him to a potential buyer. This is anticipated to be adopted and used in the coming year too.

5. Product Explainer Videos
These are nothing new in a website as it has been there for quite sometime now. Usually of a 90 seconds duration, the product explainer videos offer a rapid and concise way to provide a deeper knowledge about a product or service. This was and is here to stay for the forthcoming year as well.

6. Stylised Typography
With the increased access to typographic choices and all thanks to Google Fonts, the door has opened where a minimalist design with more artistic use of typography. We now see enlarged sizes, traditional fonts used in eccentric way, elevated styles applied to fonts and many more which will continue to rule the web design in the following year as well.

These are amongst the few points in website design that can be considered to be setting in and continue in the coming year. This certainly does not include all of the trends and there can be many more things to be considered. However, we do not and cannot apply all of these trends into one website and it is wise to first understand and then pick up the ones that aptly serve your goals.