Category Archives: eCommerce

Visual aspects that can affect a sale in eCommerce

One thing that online sellers commonly tend to forget when running an online retail business is that customers have a need to see what they are paying for. The more visual information they have access to, the better. However, this raises the problem of website loading-times, content management, hosting space, and can make keeping the aesthetic appeal of the initial look of a webpage problematic.

People who service a web design company to build their ecommerce websites often fail to plan ahead and look for the cheapest web design companies, at the expense of quality. What they end up with is a website that cannot handle the load of tens of thousands of photos or videos, and ultimately end up losing the already hard-to-gain clients.

Ecommerce Website Design and Development

Ecommerce Website Design and Development

When employing the services of an ecommerce web design company, carefully analyze if they have the ability to design and implement solutions for picture and video management. No matter what you’re selling, customers need to see visual indicators of the products they are paying for. The more, the better. The easier it is to browse through photos of a product, or even better, view a video describing a product, the better.

Competent ecommerce website designers and programmers will plan ahead, estimating the load visual content will have on your website, and will code accordingly. Even if you start with a dozen products, you’ll soon realize that the more products you start selling online, the faster your website starts filling up with videos, and pictures. Using only text for product descriptions is not an option. Just like in the real world, people are drawn by what they see, and see they should!

So, contract the services of a web design company that has a proven record of building ecommerce platforms, and check these websites individually. Do they have traffic and users? Do they use a lot of visual content to catch your eye? Do these websites load fast? Do these pictures load on your mobile phone or tablet? If you can answer with yes for all or most of these questions, then you can go ahead and contract the company to build your website, or update your existing e-shop. If however, you find yourself answering with a no more often than not, look for other, more experienced web designers, who have a better understanding of ecommerce.

To give concrete examples, look at some of the most successful online clothes stores (as these have arguably the most uploaded visual content). for instance has thousands upon thousands of products posted on their website, each with at least a couple of photos from all angles. Most of their products even have video presentations. Now try to imagine the strain all this content can have on the load-times and stability of the website. And yet, their online store seems to be running effortlessly even on slow connections. See where we’re going with this?

If you want your business to flourish, you have to build client confidence, and one quick and safe way to do that is to provide a clean ecommerce website, that not only looks good and runs good, but has plenty of visual content to keep users interested, informed and curious. This is why contracting the services of a capable Ecommerce Website Design Company UK is highly recommended.

Why your website needs to go mobile?

If you have a business, you just cannot afford to deny the fact that it needs a mobile version as well. Website browsing is no longer limited to desktops and laptops. Studies reveal that 2015 will be the year of mobile. Tablets and Mobile Phones are becoming tremendously popular for browsing the internet. So, to ensure that your targeted visitors find you while they are using any hand-held device to browse the internet, it is imperative that your website performs well across all devices.


It is difficult to maintain a different mobile website, as that would mean updating the website all over separately whenever you will update your main website. Responsive Website Design plays an important role in making your website cross device compatible. Fully Responsive Websites adapts to various screen sizes so that your website contents are clearly viewed and can be navigated in a very user-friendly manner. Thus when user will open your website on a tablet or a mobile, it will not need to be zoomed or scrolled in order to view its contents. Therefore, Responsive Web Design is utmost necessity. It is also highly recommended by Google. After all reducing bounce rate is all about enhancing the user experience.

Studies show that conversion ratio is higher from smart phones than that of desktops/laptops. The fact is justified when users are likely to locate a shop or a restaurant nearby and they reach for their mobile phone for the purpose. At this point of time, if your website happens to be slow or unreadable to the user, it is most likely that the user will quit and move on to another website.

Responsive Web Design is especially important for eCommerce Websites. While shopping on the go, users prefer hassle free shopping to purchase their items. If they find the website difficult to use, most of them will leave the website without closing a transaction. This will also lead them not to get back to your website in future for the experience they will have at the first visit.

Responsive Web Design provides you the key to keep your website accessible to the large amount of potential clients it reaches to using any devices. This gives you an edge over revenue generation and gain prosperity for your business.