The aspect of Search Engine should be well kept in mind since the very inception of your website. It is no longer a feature to be considered after the website is complete.
First and foremost what you need to take into consideration is the domain name of the website. It should be related to the type of keywords that your customers might use to find your business. This can help you a great deal for your website’s ranking in future.
Search Engines emphasise a lot on the ease with which a user can browse your website. Keep the navigation user-friendly. This will also make search engines easier to understand your website.
While writing the content of the website, keep in mind the content used is interesting for the reader and not just populated with keywords. This can cause irritation to the reader and he might at once quit browsing further. Making use of Headings and Sub-Headings like H1, H2, H3 etc is a good idea to describe your content.
The load speed of the website is yet another crucial aspect for SEO. Search Engines hate websites that load slow and is unlikely to get higher into SERP. Therefore optimise your images and your website coding in such a way that the website loads fast.
Adding social media links on your website is significant as it indicates to the search engine that your website is up to date. Share your own content using the social media links on your website. Keep the topic interesting and intriguing for others to read and share in turn. This will greatly increase your website visibility and is good for search engines.
Search Engine Optimisation begins with the initiation of the design of the website and goes all along the development of the website as well. In short it is all about impressing and captivating your visitors. When you have done that, you have actually impressed the search engine as well.
Most importantly what we need to remember is that the website should be made SEO Friendly and SEO Optimised but not made for the sole purpose of SEO, rather it should be made for the user. That is we have to Balance SEO and User Experience in Your Web Page Design.