Visual aspects that can affect a sale in eCommerce

One thing that online sellers commonly tend to forget when running an online retail business is that customers have a need to see what they are paying for. The more visual information they have access to, the better. However, this raises the problem of website loading-times, content management, hosting space, and can make keeping the aesthetic appeal of the initial look of a webpage problematic.

People who service a web design company to build their ecommerce websites often fail to plan ahead and look for the cheapest web design companies, at the expense of quality. What they end up with is a website that cannot handle the load of tens of thousands of photos or videos, and ultimately end up losing the already hard-to-gain clients.

Ecommerce Website Design and Development

Ecommerce Website Design and Development

When employing the services of an ecommerce web design company, carefully analyze if they have the ability to design and implement solutions for picture and video management. No matter what you’re selling, customers need to see visual indicators of the products they are paying for. The more, the better. The easier it is to browse through photos of a product, or even better, view a video describing a product, the better.

Competent ecommerce website designers and programmers will plan ahead, estimating the load visual content will have on your website, and will code accordingly. Even if you start with a dozen products, you’ll soon realize that the more products you start selling online, the faster your website starts filling up with videos, and pictures. Using only text for product descriptions is not an option. Just like in the real world, people are drawn by what they see, and see they should!

So, contract the services of a web design company that has a proven record of building ecommerce platforms, and check these websites individually. Do they have traffic and users? Do they use a lot of visual content to catch your eye? Do these websites load fast? Do these pictures load on your mobile phone or tablet? If you can answer with yes for all or most of these questions, then you can go ahead and contract the company to build your website, or update your existing e-shop. If however, you find yourself answering with a no more often than not, look for other, more experienced web designers, who have a better understanding of ecommerce.

To give concrete examples, look at some of the most successful online clothes stores (as these have arguably the most uploaded visual content). Asos.com for instance has thousands upon thousands of products posted on their website, each with at least a couple of photos from all angles. Most of their products even have video presentations. Now try to imagine the strain all this content can have on the load-times and stability of the website. And yet, their online store seems to be running effortlessly even on slow connections. See where we’re going with this?

If you want your business to flourish, you have to build client confidence, and one quick and safe way to do that is to provide a clean ecommerce website, that not only looks good and runs good, but has plenty of visual content to keep users interested, informed and curious. This is why contracting the services of a capable Ecommerce Website Design Company UK is highly recommended.

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