Audio-visuals are appealing and attract far more diverse crowds than textual advertisements. Out of all the graphical options – images, animated gifs and videos; videos, probably, cast the longest lasting impression on us.
In-fact, video marketing is a new online marketing tool that is yet to be fully exploited. Hail the advancements in bandwidths and data-rate capabilities of ISPs, now streaming a video on web is at par with surfing textual pages. Hence, it seems to be the high time to use video marketing to advantage.
The following aspects of video marketing make it stand out from other forms of advertising –
1. Multi sensory stimulation
Unlike text or images, videos stimulate two sensory organs – eyes and ears. This makes videos seem more realistic than other forms. A great video has visuals packed with apt sounds and a tone of speech that would make it feel vivid and personalized.
2. Quick transfer of information
Clubbing visuals and audio helps one in explaining details of product better. It elicits the understanding of what you are trying to sell and the basic idea of the video. Also, a two minute video can transfer as much information as reading fifteen minutes of text.
3. Ease in sharing
Videos are relatively easy (and interesting) to share. Sharing textual pages is so out of fashion and no one really looks forward to it when they receive a link to a web page having text. However, a sense of curiosity precedes the click when one receives a video link! Also, a video has more chances of going viral than a textual web page.
Watching a video is relatively effortless when compared to reading something. It can be thought of like you needing to go to a textual page, but a video coming to you! When we read text about a product (or a service) we imagine it to be in a particular manner. This imagination needs effort. But a video is self-descriptive in this regard. It already shows you what you should have been imagining!
5. Invariant perception
If you ask ten people to read from a text and tell you what they comprehend of it then there is a high probability that you’ll notice considerable difference. People perceive things differently. But when it comes to marketing you would want to maintain some kind of standard and consistency in your propaganda. Hence come in the videos. If you repeat the above activity using videos, I’m pretty sure all will register more or less the same views about the subject.
All in all, it should be considered that video marketing has enormous potential which has not been exploited yet. This is a race where giants have already started putting their stakes in. The early bird catches the worm after all!
So whether you have created a brochure website design or an ecommerce website design, promoting your website is of utmost importance. Learn more about promoting your website and how to turn your website to a lead generating tool?