Category Archives: Digital Marketing

Video Marketing – How It Can Help In Promoting Your Business?

Video Marketing – How It Can Help In Promoting Your Business?

Audio-visuals are appealing and attract far more diverse crowds than textual advertisements. Out of all the graphical options – images, animated gifs and videos; videos, probably, cast the longest lasting impression on us.

In-fact, video marketing is a new online marketing tool that is yet to be fully exploited. Hail the advancements in bandwidths and data-rate capabilities of ISPs, now streaming a video on web is at par with surfing textual pages. Hence, it seems to be the high time to use video marketing to advantage.

The following aspects of video marketing make it stand out from other forms of advertising –

1. Multi sensory stimulation

Unlike text or images, videos stimulate two sensory organs – eyes and ears. This makes videos seem more realistic than other forms. A great video has visuals packed with apt sounds and a tone of speech that would make it feel vivid and personalized.

2. Quick transfer of information

Clubbing visuals and audio helps one in explaining details of product better. It elicits the understanding of what you are trying to sell and the basic idea of the video. Also, a two minute video can transfer as much information as reading fifteen minutes of text.

3. Ease in sharing

Videos are relatively easy (and interesting) to share. Sharing textual pages is so out of fashion and no one really looks forward to it when they receive a link to a web page having text. However, a sense of curiosity precedes the click when one receives a video link! Also, a video has more chances of going viral than a textual web page.

4. Effortlessness

Watching a video is relatively effortless when compared to reading something. It can be thought of like you needing to go to a textual page, but a video coming to you! When we read text about a product (or a service) we imagine it to be in a particular manner. This imagination needs effort. But a video is self-descriptive in this regard. It already shows you what you should have been imagining!

5. Invariant perception

If you ask ten people to read from a text and tell you what they comprehend of it then there is a high probability that you’ll notice considerable difference. People perceive things differently. But when it comes to marketing you would want to maintain some kind of standard and consistency in your propaganda. Hence come in the videos. If you repeat the above activity using videos, I’m pretty sure all will register more or less the same views about the subject.

All in all, it should be considered that video marketing has enormous potential which has not been exploited yet. This is a race where giants have already started putting their stakes in. The early bird catches the worm after all!

So whether you have created a brochure website design or an ecommerce website design, promoting your website is of utmost importance. Learn more about promoting your website and how to turn your website to a lead generating tool?


Visual Aspects That Can Affect A Sale In ECommerce

Why Should You Have A Cross-Device Compatible Website?

When we are speaking about the cross-device compatibility of websites, we are referring to the specific way in which websites are built in order to be pleasing visually on any kind of device. In other words, it will not matter if you are accessing a website from a 21.5 inch flat monitor, a 9 inch tablet or a 3.5 inch smart-phone, the website will still be easy to see and navigate through.

What cross-device compatibility does seems simple enough at a first glance, but proper layout design and website development can be hard to achieve. You have to understand, that cross-device compatible websites load differently on different platforms. A wide-screen monitor will have one representation of the layout, a small-screen phone will have a different one. However, the elements of the website remains unchanged, no matter the device used to access it.

Programming a website to act like this is a challenging task, and that is why you should employ the services of proven professional website developers and designers. Cross-device compatibility means responsive website design, which is nowhere near easy.

Now this might seem like an extra unnecessary headache if you are running a small online business, but in truth, there are solid reasons why cross-device compatibility should be at the top of your priority list.

First of all, studies show that there is a world-wide increase in mobile device accessibility and usage, which means that more and more users will use their tablets or phones to log onto your website, instead of your phone. To be able to do successful business, you have to cater to the masses that are migrating from large platforms such as a PC or a notebook, towards smaller devices. Understanding this aspect will prepare you from a market that is shifting from a “sitting behind a desk” approach to a “shopping while on the subway” approach.

Secondly, investing into cross-device compatibility will send a clear and resonating message to all your customers and users. It says “I care about you, and I took the time to make sure you can use my services at anytime, from anywhere”.

Sure, you have to invest a bit to employ a professional web developer and properly test the functionality of your website over several different operating systems, browsers and devices. But in the process, you ensure the confidence of your existing customers, prevent them from moving to the competition, and bring in new potential customers by providing a platform that works on tablets and smart-phones where other similar websites don’t (or are simply so frustratingly difficult to navigate, that users instantly close them down).

Cross-device compatibility or Responsive Website Design is useful. It’s necessary and mandatory for any online business that wants to keep up or get ahead of the competition. Mobility is the future, and you need to get in touch with your website development company to plan ahead and profit from this ever-expanding market.

Need to know more why your website needs to go mobile?


Role Of Social Media In Your Business

Role Of Social Media In Your Business

With an ever-expanding online environment, and a multitude of online platforms that promote social interaction on an international scale, it has become clear in recent years that combining the potential of social websites with your online business is crucial to any business. There is just so much that you can do to promote your business using social media marketing.

What are the benefits of integrating features of social websites to your own online store or business? Well, let’s take a look!

A potentially unlimited client-base

The internet has reached most corners of the world today, and most internet users have an account on at least one online social network. As a consequence, exposing your business to these social platforms will give you access to billions of people, from all the countries of the world, people that could potentially become your customers.

What can you do to take advantage of this ever-expanding market? It’s rather simple, actually. Most platforms will provide space for ads for your business, and the frequency of how often these ads appear, the targeted demographic they will appear for, or the simple size of your company banner or ad are limited only by your budget. You may be surprised about how much you can actually gain for a meager investment.

The secrets of free marketing

Many people forget that when it comes to marketing and advertising your services or products, often the strongest impact is created by the free, indirect marketing that comes from word-of-mouth. Because people using social network websites spend most of their time sharing information and sharing thoughts about things they like or dislike, it is important to design an online platform for your own business that takes advantage of this.

As such, hiring a good website design company to implement social network interaction platforms on your personal site can be a small, yet very profitable investment. After all, there’s nothing better than someone posting a comment on a product they bought from your website, and knowing that the hundreds of friends of that individual just learned about your product without you ever spending valuable time or funds on marketing.

What you should focus on?

When getting in touch with a web design firm, you should have a few goals in mind.

First of all, the principle of less-is-more does not apply when focusing on social network advertising. Here, you have to focus on “the more, the better”. A lot of online companies focus only on using Facebook, and neglect other important platforms. The potential is there, the more platforms you can implement into your website, the more exposure your business will have.

Secondly, make sure that the company you employ to implement these platforms onto your website has design experience. It’s very important from an aesthetic point of view that the design of your website matches the design of the comment section. Don’t take shortcuts and use pre-made Facebook commenting templates, or you will end up with a website that is chaotic, does not follow a specific theme or has distasteful color combinations. Rely on your web-designer to implement buttons, fonts and color-schemes that match the initial design of your website. Remember that when you have new potential clients browsing your website, you have to leave a good impression, and the visual aspect is key in achieving this.


Why Your Business Website Should Have A Blog?

Why Your Business Website Should Have A Blog?

Blogging started as thought-sharing movement years ago, but has quickly evolved into an important marketing strategy tool. Why? Because blogging is virtually the sharing of ideas, and people are often curious about what others think about a certain topic. And curiosity generates website traffic. So why is blogging good for business? Let’s take a look.

Content attracts people

When you blog, you generally speak about a given topic. This means you’re both describing that topic and providing insight about it. This means that blogs in general have an educational value, and people are always willing to learn more. Providing quality blog posts means you will generate website traffic, which is always good for business. This type of content infuse a sense of confidence in users regarding your services, because you’re showing them you know a lot about the services you offer, and are able to educate them.

Added SEO advantages

The more content you have, the more exposed you are on search engines. Blogging is one of the best ways to improve search engine ratings, because it gives you all the space you need to make use of those very important keywords that refer to your particular business field.
So, while keeping users occupied with interesting content, you’re also rapidly increasing your position in search engine results. Online web marketing professionals all agree that the better the SEO ratings of your site, the more users will visit your online business, and hence, the bigger your revenues will become.

Cost effectiveness

Blogging is cheap. Well, actually it’s free, apart from the time invested in writing things, obviously. The only thing that can cost you money is building a platform stable enough to run a high-traffic blog, and successfully incorporating it into your website. However, even this cost is extremely reduced, because professional web design companies are so experienced with blogging and blogging tools, that they will work fast and efficiently to build a stable environment for your blogging needs, which means that their work is affordable.

Thus, you get a traffic and SEO generating platform for an insignificant investment, and the results are going to pay for that investment tenfold.


One more important aspect of the profitability of blogging we need to mention is the social one. Social networks and blogging are both marketing tools, and they often go hand-in-hand. What this means is that if you have a quality blog running, it’s extremely easy to make users talk about what they read. And when they talk, they share. This means that if you provide your blog with social media links (your web designer can provide this service for you), you will grow your presence on social networks as well, and that’s an entirely different market you’re suddenly catering for.

If you manage to follow these steps, and invest enough time into constantly coming up with quality content on your website affiliated blog, you will see huge increases in traffic and business revenues soon enough. As such, you really can’t afford to miss out on the advantages blogging brings for your business.

So along with your website design, remember to get a blog for your website as well. It really helps!

How To Create A Successful Digital Presence For Your Business?

How To Create A Successful Digital Presence For Your Business?

A winning digital presence is often associated with a powerful website. A well performing website will help you in having a healthy business as in this era of social media, search engines where obtaining a perfect online presence is crucial.
Now comes the question, how will you create one?

It is always wise to design a Custom Website.

A custom website design always gives your brand unique identity. This is one of the most vital to stand out of the competition and give your website visitors a reason to choose you over your competitors. Unless you have a professionally designed website it is hard to convince your visitors what quality of service you can provide them.

Visibility in search engines and staying active in social media

You might have a great website but unless it is found by your targeted visitors and it drives you business, it is of no good. Therefore it is pertinent for you to optimise your website to be visible in leading search engines and in social media websites like Facebook, Twitter, Pinterest etc. These are the places which increases your website’s visibility and from where your potential customers come to know about your website/business and land onto your website.

Blog and Newsletter

Once traffic flow is built for your website, you have to keep in mind that you must make provision to keep these visitors coming back to your website. For this the website may have a Blog comprising of interesting posts that may keep your visitor intrigued to your website. You may also have a Newsletter Signup where visitors can enter their email address and get regular updates about your company news delivered in their mailbox. These two are an excellent marketing tool which is inexpensive and yet helps you stay in your customer’s mind and help them keep coming back.

Keep an eye on your analytics

To make your marketing efforts better, it requires continuous observation and modification. This is where Google Analytics is useful and helpful. It gives you a complete analysis of the traffic coming into your website, their source and behaviour and how they are using or exiting your website. By following Google Analytics accurately you can fine tune your marketing plans and give your customers what they exactly need so that your website generates more business.