Category Archives: Seo

Balance-SEO-and-User-Experience

Balance SEO And User Experience In Your Web Page Design

What is User Experience?

User Experience or UX is about how your website visitor interacts with your website. It is about what idea your user gets about your website on browsing through your website. Basically it is all about the communication between the visitor and the website.

Smashing Magazine describes user experience as “how a person feels when interfacing with a system.” Feeling is definitely part of the issue, but it’s not the whole thing. Nielsen Norman Group gets closer to the point with their definition: “‘User experience’ encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”

Why user experience is so important?

The first and foremost answer is Today’s search algorithms favour sites with good user experience.

Google directly mentions in their Webmaster Guidelines that “Google’s goal is to provide users with the most relevant results and a great user experience” or in other words Google’s aim is to provide users with the best experience.

This obviously shows that one of the main principles of Google algorithm is “focus on the user”. However, many websites tend to design websites from seo point of view. It should be kept in mind that enriching the UI forms a major criterion of SEO which should not be ignored. To rank for search results in google, one must effectively deliver exactly what the search engines desire and in order to do so, an optimal user experience needs to be achieved in the first place.

Google’s algorithms or philosophies are only trying to comprehend which websites we, the users find important so it can come back with the best results for us. Hence, one of the most successful approaches in order to make Google like your website is to make the users like it. This is precisely why user experience is so important to any website SEO strategy.

Therefore there is definitely a crucial connection between User Experience and SEO. Top Ways UX Can Prove an Indirect Benefit for SEO Success

Why User Experience and SEO are entwined?

As per Moz, it highlights The Impact of Usability and User Experience on search engine rankings and mentions “Crafting a thoughtful, empathetic user experience helps ensure that visitors to your site perceive it positively, encouraging sharing, bookmarking, return visits, and inbound links—all signals that trickle down to the search engines and contribute to high rankings.”

SEO and User Experience are inter-related as they both deal with what users perceive on the web:

SEO: Helps to find out whether a website ranks on SERP among the relevant results.

UX: Determines whether or not a website is being clicked and whether the website contains quality content or not.

SEO Techniques

However, totally discarding SEO in favor of a UX-focused approach is incorrect. While it is true that SEO and UX have become more and more harmonizing and that designing for UX does often result in improved SEO — there are some UX elements that affect Google’s ability to crawl a website, and some areas in which they benefit each other.

SEO techniques should be balanced with good user experience if they’re to form part of a long term search strategy.

Google is becoming more advanced and ultimately more human like with every update. So if you want to attract Google and keep in its good books don’t try and fool it, just give it what it wants…. A good user experience just like the rest of us.

 

Page Speed And Its Role In Increasing Conversions

Page Speed And Its Role In Increasing Conversions

Moz.com describes Page Speed as “Page speed is a measurement of how fast the content on your page loads.” A fast loading website provides a good user experience which in turn leads to increased conversion rate.

Page Speed and User Experience: The speed of your website obviously matters as the website’s user experience is directly related to it. Websites that load slowly or take too long to load can cause major frustration to users. Users usually tend to abandon a page if it happens to take longer than usual to load and which means that you are losing your customers and prospects. In addition to this, in today’s world mobile browsing has become increasingly popular and several people use their mobile devices to browse the internet on the go. Slow loading websites in mobile devices are quickly discarded and therefore hinders mobile traffic to a great deal. It is also imperative that you have a responsive website design that performs equally well across any device and along with it, it is crucial to improve your website’s page speed as well.

Page Speed and Google Rankings: Page Speed is one of the key factors in Google’s algorithm for website rankings. Google lays a great deal of focus on user experience and which is why Google also prefers fast loading websites. Google recommends website load times of one second or less. . In 2010 Google in its “Official news on crawling and indexing sites for the Google index” announced that it would incorporate Page Speed into its ranking algorithm: “Using site speed in web search ranking”, where we read “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs.” The simple reason why Google prioritized Page Speed is to create better user experience. The faster your website loads, better are your chances to make a positive impact on your visitor which often leads to increased conversions.

Factors that Limit Page Speed: Poor Page Speed can be a result of poor optimisation, website’s design, or the quality of hosting. Using large sized and high resolution images take much longer to load as compared to normal sized images. So if you are using large sized images, make sure that they are optimised correctly such that it speeds up the website. Bad quality hosting those are overloaded can slow down your website considerably. So while making a choice for hosting, you need to choose wisely and pick an exceptional hosting company that ensures a faster loading website.

Know your Page Speed Score: PageSpeed Insights is a free tool from Google which allows you to check your website’s Page Speed on a scale of 100. It also provides you with a list the factors that are preventing your website from loading faster and outlines your areas of improvement by which you can improve your website’s Page Speed. It provides a complete breakdown of the issues with page load like uncompressed images to minifying CSS, Javascript and HTML etc. To get the best results with your website, make sure that your website scores above 80. Google also provides PageSpeed Insights Rules for reference to help you determine the factors that can make your website load quickly.

How To Design For A Particular Target Audience

How To Design For A Particular Target Audience

Identifying the audience for your business is one of the crucial aspects that can affect your business promotion. Having a good understanding of your audience will prove as one of your greatest assets as your design would make them feel that they have landed into the correct place and will make them respond and reach out to you which is the goal of your website.

As this is one of the vital points which will help the designers make all the design related decisions that will go into making a website, the designer has to step out of his role and put himself in the shoes of a marketer and consider seeking answers to all such questions that will help him design the website from the perspective of the audience. The focus must be laid on helping the customers communicate with the website so that it successfully conveys the necessary information to them.

Researching on customer insight helps in determining their behaviour, approach, persona and choices. First and foremost you have to find out who are your customers and their behavioural aspects. If you are clueless about whom you are creating the design, you are putting your work at stake and only wishing yourself luck. It is absolutely necessary that you do a proper research before you make a plan to design your website.

Demographic Information – Your audience may include a wide spectrum of people of various communities and demographic locations and hence their choices may not be alike but you have to know them and strike a balance to create the design in such a way that it envelops them all in a smart way which in turn would help make your website more successful.

Content Information – One very important aspect of your strategy would be to understand the purpose why visitors are coming to your website. Along with the look and feel of the website which comprises of the structure, colours, fonts, images etc. it is also imperative to know what people are most often looking for in your website. As a designer it will help you to know which content you should emphasize, how would you structure the information etc. The success of a website is when visitors return to your website and therefore there should be some element in your website that would have them coming back to your website.

Technical Information – Viewing experience is yet again a very essential part for your audience. Your website should fit into the most common screen resolutions used by your visitors. Certain fraction of your audience would use Firefox, and certain others would use Chrome or Internet Explorer. Hence as website designer you should bear all these aspects in mind. Also with other handheld devices like smartphone or tablets, the fact that it needs to be responsive is indispensable.

Once you have a good understanding of who you would be appealing to, next you would need to put these elements together in designing a website that would ultimately be for your audience. This would help your company achieve greater success, increased engagement and better retention.

Before you start your next website design, make a conscious decision to determine your audience. By keeping your target audience in mind you will make better decisions about the look and feel of your website and deliver your client with results they deserve.

Choose a Website Design Company UK wisely with experienced developers to achieve desired result. You can learn more about the things to know when setting up a website.

 

How To Keep Visitors On Your Website

How To Keep Visitors On Your Website

Website Design To Reduce Bounce And Increase Conversions

Website Design for Conversion Rate Optimisation. CRO Website Design for maximising conversions. Conversion Optimisation Design for reducing bounce rate. Convert your visitors to customers with CRO Website Design. Conversion Optimisation Design for increasing conversions on your website.

What is Bounce Rate?

Bounce rate represents the percentage of visitors that enter the website and bounce back straight away without browsing any more pages on the website. This, effectively, means that the visitor saw nothing of your website except the entry page (or probably even less). A high bounce rate means that something is wrong with the entry page of the website.

A high bounce rate signifies that visitors are leaving your website the moment they land on it. Hence, they must be finding it very uninteresting. However, this highly depends upon the type of websites! Websites like a thesaurus directory or a dictionary, by virtue, have a very high bounce rate because users come to the website looking for exactly what they want via search engines and leave instantaneously. Similar kinds of assertions hold for news websites and event directories. Such websites may have a 70% bounce rate and still be successful. On the other hand if a website about comic strips has 30% bounce rate then is seems to be doing very bad! Because this means that the comic on the entry page fails to create enough interest in the user to browse for more. Similar assertions hold for gossip websites and photography websites.
Averagely the Bounce Rate for any website is 50% which clearly means that the half of the people who landed on your website have quit and did not come back.

Bounce Rate vs Exit Rate

Bounce rate is usually confused with exit rate. People (and a few web developers) believe that both are the same thing. But this is untrue. There are a few very contrasting differences. Bounce rate signifies an exit preceded by the entry that is, after browsing only one page; whereas exit rate usually represents the exit from a website after browsing one or more pages. Bounce rate is usually an unintended exit from the website. Exit rate, usually, is intended. For example, if a person visits a website and finds it uninteresting, he would choose to close straight-away. This counts as a bounce. But if the user was intentionally redirected to a third-party website (let us say your facebook page), or if he exited after completion of a particular task (let us say after reading the complete blog post); this counts in the exit rate. Technically speaking, exit rate is a super set of bounce rate.

How does Bounce Rate affect your website’s performance?

In recent time Google Search is greatly relying on their Google Analytics Tool for checking any website’s performance. Therefore, more the bounce rate your website has, more are the chances of it getting affected in the search engine result pages (SERPs). Higher Bounce Rate indicates poor quality design and content, which can be the prime reason of your visitors leaving your page instantly.

Therefore it is crucial to reduce the Bounce Rate in order to get good ranking in Google.

So, How would you do it?

Suggested below are some of the ideas that can help you reduce your website’s bounce rate and help it to rank better.

How can you reduce bounce rate?

1. Good Website Design lowers Bounce Rate – When a visitor lands on your website, you have 5 seconds to make an impression. In those few initial seconds he decides whether to browse the website further or to quit. Therefore it is clear from the above statement that the Design of the Homepage of your website is extremely vital in making the right impression. Make sure your website has clear navigation, proper call to action and easy to read content. The homepage must not be long and it should load quickly. Users hate to wait for a page to load and tend to navigate away even before it has fully loaded.

2. Responsive Web Design is a must – With an increasing number of people using smart phones and tablets nowadays to browse the web, it is wise to invest in making your website responsive. This will help make your website adapt to any screen size and look perfectly viewable when seen from any device. A major portion of bounce rate is contributed by cellular and tabular devices.

3. Make the purpose of your website clear –  As soon as a visitor comes to your website, he should be made to understand what your website is about and how he can benefit from it. Most of the visitors have less time when they visit your website, and therefore if they immediately do not find out what they have come looking for, they will easily quit.

4. No Auto play – No matter how great your video is, let the user decide when he needs to turn it on. It can be awfully distractive to the visitor if the noise from your video blasts out all of a sudden and without expectation. Such situations can be annoying in office environments or other quiet places. Therefore, although adding a video can lead to good conversions, yet you need to keep in mind about not making it too lengthy by including communications that might not be so important and not annoy the visitor by keeping it in auto play mode.

5. Focus consistently on creating good and relevant content – Design your page around content. Your design must have the “content is king” approach. The Content should be fresh and appeal to your readers. It must at the same time address to your visitor’s need. The website therefore must focus on rendering information rather than generating hits. Content placement on the homepage should be spread all over the page and very readable. Filling the entry of a user with text, or images, or pop-ups is the best way to force him away. Avoid third party content on the homepage as it tends to slow it down and hence disappoint the user.

6. Ads and Pop-ups – Do not fill the homepage with ads as this makes the website look unprofessional and fake. Pop-ups on the other hand can at times tend to increase conversions. Good timing plays an important role in this. Whereas it can get more people subscribing, it can at some time infuriate the visitor as well. Remember that a visitor has expectations from a website and you need to deliver upon that. Pop-ups can be however experimented and can be popped up after some delay, thus giving the visitor ample time to view the website.

7. Do not mislead – The general look and feel of the website must coincide with what got the user to your site. Using false meta data, misleading anchor-words, etc can help you get users once but they’ll leave instantly and won’t come back.
It must be noted that bounce rate is not an absolute yardstick to measure on a website’s performance. To gain best insights into your website’s performance team up with a good web design company who can interpret these numerals for you.

 

How Can Website Designers Help Small Business Entrepreneurs

Deciding A Digital Presence? How Can Website Designers Help Small Business Entrepreneurs

How can Website Designers help you take your Business Online? What Business Entrepreneurs should know about taking their business online? Launching a website? Let the website designers help you.

You might own a small business and probably looking for a digital presence. However, you find it difficult to understand the terminology and technology behind website design and development and therefore worried about being duped by web design agencies.

Here I shall discuss those few things that you need to know so that you are well acquainted with the current trend and is protected against being deceived.

1. Opt for Custom Website Design

Modifying a template may not be a good idea. For one thing, it will not be a unique design and can be spotted as the design of other websites as well. You may not emphasize on the uniqueness but it is surely important. A unique brand identity helps you stand out from the crowd. It prevents your visitors from getting into a confusion of identifying your business when they come across similar websites. Therefore, make sure to ask for completely bespoke website design rather than modifying a pre-made template.

2. Parallax Design – Yes or No?

Parallax Scrolling is the trend now. In such kind of websites, the homepage is the only page and the website does not have any further navigation. All the contents are included in that same one page and can be viewed by scrolling and scrolling down the page. Now, the point is, should you consider parallax design for your website? Preferably “No”. While browsing a Parallax Website, if your visitor needs to look at a thing, he needs to keep scrolling and scrolling up and down to locate it, instead of just point to a topic in the menu. Again, Parallax Websites can take time to load and are difficult with SEO. All these may lead to annoying of your visitor and poor conversion ratio.

3. Responsive Design is a must.

Responsive Web Design is the approach which essentially involves building the website such that it displays perfectly across all devices. Now, this is an important aspect to consider. With the growing number of iPhone, Smartphone, iPad and Tablet users, your website is likely to be viewed from any of these devices. Although mobile surfing is on the rise, yet very few small businesses have responsive websites. But, you can stay at the forefront by choosing a responsive website development and avoid turning away potential customers.

4. Do you need a CMS?

Advisable. With CMS like WordPress, Drupal etc. you can have a full control on your website without having to spend for regular maintenance and minor upgradations. These Content Management Systems are extremely use friendly and you need not have to know coding to add a page to your website or update the photo gallery or even changing the page contents. All these and many more things are a breeze with such systems. Of all the CMS systems now being used, WordPress Website Design is the most popular and has maximum efficient backend for helping admin to manage the website easily.
Just gathering a little knowledge before you actually give it out to professional web developers to do the task is recommended. This post exactly aims that. Now that you know the basic facets of web development, go ahead and get it done by the experts.

 

Is Your Website Attuned To Perform Under All Conditions?

Is Your Website Attuned To Perform Under All Conditions?

Designing a website is only one part of the entire web design development process. Then we have to consider a lot of other factors, such as responsive programming (which refers to the ability of a website to be viewed from different devices), security threats, and last, but not least, cross-browser functionality.

A professional web design company will always plan ahead and make sure the website performs perfectly under any conditions. Because users around the globe use various browsers to navigate online, cross-browser functionality becomes crucial.

The most commonly used browsers today are Internet Explorer (versions 7 and 8 mostly), Google Chrome, Mozilla Firefox or Safari. Of course, there are many, many others, but in general, these are the main browsers you have to take into account when building your website.

In order to ensure the functionality of a website on various browsers, professional web design companies run multiple tests, using various software, to determine what potential problems might be and to get a better understanding of what is required to fix them. Polishing that HTML or PHP code is the most important step in ensuring bugs don’t arise on various platforms.

From a programmer point of view, the process can be time-consuming, and involve repeated testing. There are, of course, professional cross-browser testing programs that can be used to ease the programming and bug-tracking processes, but these are usually not free, and require an investment from the web designer. Still, you should make sure your web developer has the tools necessary to ensure the stability of your website on any browser. Some of the best tools for this are BrowserShots, IE tester, Adobe Browser Lab, Cloud Testing, Browsera, and many more. Make sure the company you service to build your website has at least some of these, and knows how to properly use them. Also, keep a close eye on the bug-tracking and testing processes, and make sure bugs that are found are actually fixed.

From a user perspective, the cross-browser compatibility issue can be viewed differently. If you design a website that works perfectly on one browser, but fails or is buggy on others, you will only be catering to a certain percentage of your potential client-base. They want to see a functioning website regardless of what browser they use (as the browser choice most often comes down to a matter of taste and preference). If you fail to provide stability for everyone, you’re only partially exploiting the potential of your website.

This is why you should seriously invest into a web design firm that has the capabilities to ensure cross-browser and cross-device functionality and compatibility, instead of hiring a web designer that fails to properly address these issues. Testing might prolong the duration of the web design and development process, but it’s an investment well worth making.

 

Should You Migrate Your Website To WordPress?

Should You Migrate Your Website To WordPress?

A lot of small and big online business are moving their existing websites to WordPress, and there are several reasons why this is a good idea and can be a great investment.

Before starting the migration process though, make sure you employ the services of a competent WordPress Website Design company. They usually don’t charge too much for such a migration, and will provide speed, reliability, security and quality of execution in exchange for their fee.

Now, let’s see a few factors that make this migration a safe and worthwhile investment!

WordPress is easy to maintain and use

From your perspective as a website administrator, the first advantage that becomes obvious with WordPress is the fact that you can easily modify your website without the use of any code editing software, such as Dreamweaver. All you need is a browser and an internet connection, and you can immediately log in as an administrator and begin reworking aspects of your webpage.

On the other hand, from a user perspective, WordPress is extremely friendly. It was initially designed as a blogging platform, and as such, everything is easy to find and clear. It’s very hard to get lost on a WordPress website, assuming it’s built right (this is where I need to remind you of the importance of hiring a competent web designer to redo your website).

WordPress is great for SEO

If you already have a running website, you should be aware of the importance of search engine optimization already. And there’s no platform better suited to optimize search results then Wordrpess, mainly because the coding part of WordPress is clean and simple, that search engines have no difficulty filtering keywords.

Added to this, WordPress evolved from a blogging tool, which means it retained all the positive aspects of tagging, titles, commenting, and content type that can be easily filled with keywords.

Built-in blog

A lot of websites today have separate blogging parts in order to take advantage of the benefits a blog brings to your business. With WordPress, you already have a blogging tool incorporated, with everything needed (RSS feeds, e-mail subscription plug-ins, commenting possibilities and social media sharing possibilities). This saves web designers a lot of effort into designing separate platforms and incorporating all these tools. Less work for designers means lower costs for you. It can’t get better than that!

Unlimited content, easy moderation

With WordPress, you have no limitations when it comes to just how much content you upload to your site. You can have thousands of pages and posts without noticing the slightest drops in speed or stability. And this highlights another advantage of WordPress – stability and speed. Users browsing your site will notice a huge increase in responsiveness compared to your previous website, simply because WordPress code is so clear.

Lastly, you can assign administrative rights to as many people as you want. You can limit each individual administrator account to have access only to a certain features, depending on their field of expertise. This means that you can promote your bloggers to have moderating responsibilities, and at the same time, give access to your web design company to do regular maintenance and updates if they are necessary.

And best of all, you can do everything from your browser, with just a few clicks. So what are you waiting for? Get in touch with a professional WordPress Website Designers and start moving your website today. There you have little to lose and everything to gain!

 

Designing A Website With SEO In Mind

Designing A Website With SEO In Mind

A high quality and professional website may be appealing and good for building your company’s brand. But, are your targeted customers finding your website? Is it helping you in increasing your sales? This is where SEO plays its role. SEO has always been evidently associated with the internet and with Google implementing and updating its algorithm from time to time, maximising SEO can actually have a big impact on boosting your business.

Call to action should be clearly visible. Be it request a quote, request a call back, click to call, shop, add items to cart or contact us, all of these should be easily visible. When your customer lands on your page and get their necessary information, their next step which is reaching out to you should be clearly visible. How well your traffic is converted, is an important measure in SEO and hence a clear and visible call to action is crucial.

Easy navigation has dual benefits when it comes to SEO. First, in case your visitors are not able to find the required information on your website, they will tend to quit the website. This results in higher bounce rate, which is considered a setback factor for SEO. On the other hand, if your visitors stay longer on your website, your website is considered as offering good information and is counted as an added advantage for SEO.

Make the most of the URLs. The URL structure is a crucial factor in the SEO ranking process. So, when your website is being built consider giving your website URLs that can give your website the maximum benefit. Avoid using urls which look dynamic like, www.example.com/posts/id=4456 instead using keywords that describe the page best and which are the targeted ones for that page in the URL will maximise the benefits.

Good user experience. Having a professional web designer build your company website will make your website user friendly. Utmost care should be taken that your visitors get what they want. Quickly loading website, easy to navigate, content focussed, a clean and organised layout are some of the factors that guarantee good user experience.

Correct Mobile Strategy. Having a responsive website i.e. mobile friendly is imperative for increased visitors. Study shows that people tend to spend more time on mobile devices than on a desktop. You can either have a separate mobile website such as m.example.com but that would mean a separate website and maintaining and updating it as well along with your desktop website. Having a responsive website would help solve the issue to a great extent. This technique would make your website design fluid to fit any screen size. This makes Google and other search engines happy as well.

In conclusion, search engine optimisation is an extremely important factor for the success of your website. Since Google has expanded increasingly in the last few years, it is imperative that we consider the implementation of SEO onto the websites.

 

SEO Friendly Website Design

How To Turn Your Website To A Lead Generating Tool?

You have a website that looks incredibly well….but do you have the right elements so as to generate sales from it? When used properly, your website can prove to be a fantastic marketing tool. So do not let your website simply be another digital brochure, rather utilize it optimally to get the most out of it.

Let us first identify what those features are that labels your website as an effective marketing tool. For that ask yourself a few questions about your website first:

Does your website convert?

 Does your website engage its viewers?

 Are you measuring your traffic reports?

If you have answered “No” to the previous questions, it implies that your website is not engineered enough to be a marketing tool. It indicates the implementation of few elements that can enhance your website’s performance as a lead generating machine.

1. Landing Page – The concept of a landing page is the one where your visitor lands after clicking on to your advertisement. It is specially created keeping in mind the offer posted on the advertisements so that the visitor gets the specific details about what has been advertised instead of putting him into a pool of information about your various products and services.

Within a very short span of time (which is just 5-10 seconds) your landing page should be able to provide the visitor with all the details about the offer (if you have posted any), it should clearly site the value of the offer and the related actions that would be necessary on the part of the visitor and the specific benefits of doing so. That is the primary essence of a landing page.

2. Add a Blog – Blog is an effective method of content marketing. If you have a WordPress Website, adding a blog is quite easy. There are many reasons why your website should have a blog? We have covered this is one of our post discussing the benefits of having a blog for your website.

You can make weekly posts on interesting subjects to get more readers for your blog and keep them hooked on to it and coming back for more.

It is an excellent place to promote offers, company news, and other great stuff that you would like to share with your website visitors.

3. Focus on CTA – CTA or Call to Action are an integral part of any business website. We often tend to overlook this factor though, but we should never give it a miss. Call to Action is something that says, “Get in Touch”, “Call Now”, “Download Now”, “Contact Us” etc. When a user clicks on any of these CTAs it drives them to their next obvious action. However, it is important to phrase the CTA Terms correctly in order to get noticed.

4. SEO and Social Media – Undoubtedly, Social Media has gained a prominent place in today’s business industry and nevertheless your website should be ignoring this fact. Make sure that your Social Media Icons are placed on your website and your respective profiles are connected to them.

5. Website Analytics – Now that you have done it all, you need to see how your efforts are taking shape? Integration of Google Analytics to your website is yet again a vital criterion for measuring the performance of your website. Google Analytics is a Free Application gives you explicit details about the traffic to your website’s landing page as well as each and every inner page of the website. Further it also reports the traffic’s geo location, which helps you to understand the target area for your potential buyers. It has many more essential features which can be very clearly understood once you create an account and start using it.

Finally, make sure you hire a web design company who has ample expertise in the design and development of websites that drives real business for its owner.