Category Archives: Web Design

Why Your Website Needs To Go Mobile?

Why Your Website Needs To Go Mobile?

If you have a business, you just cannot afford to deny the fact that it needs a mobile version as well. Website browsing is no longer limited to desktops and laptops. Studies reveal that 2015 will be the year of mobile. Tablets and Mobile Phones are becoming tremendously popular for browsing the internet. So, to ensure that your targeted visitors find you while they are using any hand-held device to browse the internet, it is imperative that your website performs well across all devices.

It is difficult to maintain a different mobile website, as that would mean updating the website all over separately whenever you will update your main website. Responsive Website Design plays an important role in making your website cross device compatible. Fully Responsive Websites adapts to various screen sizes so that your website contents are clearly viewed and can be navigated in a very user-friendly manner. Thus when user will open your website on a tablet or a mobile, it will not need to be zoomed or scrolled in order to view its contents. Therefore, Responsive Web Design is utmost necessity. It is also highly recommended by Google. After all reducing bounce rate is all about enhancing the user experience.

Studies show that conversion ratio is higher from smart phones than that of desktops/laptops. The fact is justified when users are likely to locate a shop or a restaurant nearby and they reach for their mobile phone for the purpose. At this point of time, if your website happens to be slow or unreadable to the user, it is most likely that the user will quit and move on to another website.

Responsive Web Design is especially important for eCommerce Websites. While shopping on the go, users prefer hassle free shopping to purchase their items. If they find the website difficult to use, most of them will leave the website without closing a transaction. This will also lead them not to get back to your website in future for the experience they will have at the first visit.

Responsive Web Design provides you the key to keep your website accessible to the large amount of potential clients it reaches to using any devices. This gives you an edge over revenue generation and gain prosperity for your business.

This entry was posted in Coding, eCommerce, Web Design and tagged business, coding, design, music, social on April 14, 2015 by admin.

5 Web Design Trends Prevailing In 2019

5 Web Design Trends Prevailing In 2019

Now that we are almost nearing the end of the year 2019, it leaves us with quite a few trends that characterised website design this year. Lets take a close look at few of them here.

Ghost Buttons

Ghost Buttons were one of the first potential trends in 2019. So what exactly is a ghost button? Probably you have seen them a lot by now. They are usually square or rectangular in shape with no fillings but just a thin outline with some text inside. They work exactly like buttons and fulfil the action when pressed. They get the attribute of ghost probably because they do not look like what they actually are or perhaps because they are transparent as phantoms that instantly grab the viewer’s attention. One of the biggest benefits of Ghost Button is that they have a very high CTA (Call to Action) as they perform extremely well in grabbing attention towards the areas where you want your visitors to focus at.

Parallax Scrolling

Parallax Scrolling started in 2013 and gradually grew as one of the biggest trend in vertical scrolling in 2014. Parallax Scrolling is one in which the background of the website moves slowly than the foreground as you scroll down the page. Parallax Scrolling has some good benefits which include engaging users through scrolling which can be a pleasant experience, enjoyable and generate enthusiasm for them. Yet another good thing is that the visitor gets all information in one place without having to navigate away from the homepage which also eradicates the need to click and refresh each page of the website. In order to see any particular section all the user needs to do is scroll. Scrolling has in fact gained a better foothold over clicking. Now viewers want to get a complete preview right on the first page of the website which creates a dynamic interaction between the website and the user.

Mobile First Approach

Website browsing patterns have been evolving which cannot be ignored should you want to make your website a success. With visitors frequenting your website from a mobile device, if your website do not offer a pleasant experience it is most likely that it will be abandoned. Keeping this in mind, a mobile first approach should be adopted by all website owners that would render well across all devices including desktop, laptop, iPads, Tablets and Smart Phones. The design should be friendly when used from a mobile device in a way that the various sections are easily understood, proper spacing is available for taping and the images are perfect fit and do not annoy the viewer.

Large Background Images

Using a big background photo has currently become one of the ever growing trend in website design. However images have got over the aspect of stock photography with people dressed in suits and smiling and gleaming all the way. Images on current websites play a major role in communication. Designers now make use of more natural looking photos in the background that are huge in size that gradually disappears while scrolling as the foreground takes over.

Video Background

People love to see the visuals in motion where the ideas are more easily transferred to the visitors rather than the use of an image. We have already seen video been implemented as background on websites and the trend is certainly there to stay and grow. The website load time definitely remains an issue though. However in some cases it is done very efficiently, yet in others the visitor has to wait for it to load.

Certain Website Design trends have cropped up in the last few years and there is no significant aspect noticed in 2019 as such. These trends have been continuing for a couple of years now and will evolve with time. Here I have discussed some of the prevailing trends in this year. We might see these continuing over the next few years or might see more new trends catching up. The world of website design is ever changing.

Things To Know When Setting Up A Website

Things To Know When Setting Up A Website

With the tools available for users nowadays, it’s not incredibly difficult to set up a website, especially if you use pre-made templates that are available for. However, beginners often over look some crucial aspects of website design.

1. The impact of the Home page

The home-page is the first thing users see when they navigate to your website. Because of this, the home-page must be flawless, original and intuitive. If you’re unsure of how to arrange and design your homepage, employ the services of a professional website developer company. It’s better to invest a little than to make a negative first impression that will scare off users or customers.

2. Content and Content management

Making a website is one thing, filling it up with relevant content is another. Don’t overlook the importance of providing meaningful, relevant data and information that attracts users and at the same time provides good search engine presence. It’s definitely not easy to fill page after page with articles, product information and media, so if you need a hand, employ an online marketing company with experience or turn towards professionals in the field who can help guide you. Users need to be captivated and interested once they find your site.

3. Security

Beginners are often easily impressed with their work once they create a tidy website. But looks are only part of running a successful online business. In order to have long-term success, you need to secure data on your website, prevent spam-bots, hacking and stability issues. As such, website security is crucial in any business success, and it’s one of the harder parts of website development and design. It’s often best to employ the services of professional companies rather than risk ending up with a poorly secured and optimised platform.

4. Understanding your targeted user-base

This issue encompasses various topics, among which website design, online marketing strategies and content management. You need to understand who you’re building your website for. It’s not for you, it’s for your users and clients. In order to satisfy them, you will need to come up with a specific design targeted at a certain user-base (web designers can often guide you in this sense), provide meaningful content (either through blogs or educational articles, or by adding product-relevant descriptions and media) and building marketing strategies that fit your target demographic.

Do not underestimate the importance of these aspects. Users won’t simply look for your website out of curiosity. You need to catch their eye and interest and this is easily said than done. Investing time into understanding who you’re addressing can make the difference between a failed or successful online endeavour.

5. User interaction

Once users join your website and see meaningful information and data, they have to have a sense of interaction. You can achieve this by providing plug-ins for social networks or commenting, or by building a forum. Both of these methods are harder to do than they seem, and if you want it done right (which should be a priority for you), you need to consider employing the services of professional web design company.

This entry was posted in Web Design on April 14, 2015 by admin.

SEO Friendly Website Design

SEO Friendly Website Design

The aspect of Search Engine should be well kept in mind since the very inception of your website. It is no longer a feature to be considered after the website is complete.

First and foremost what you need to take into consideration is the domain name of the website. It should be related to the type of keywords that your customers might use to find your business. This can help you a great deal for your website’s ranking in future.

Search Engines emphasise a lot on the ease with which a user can browse your website. Keep the navigation user-friendly. This will also make search engines easier to understand your website.

While writing the content of the website, keep in mind the content used is interesting for the reader and not just populated with keywords. This can cause irritation to the reader and he might at once quit browsing further. Making use of Headings and Sub-Headings like H1, H2, H3 etc is a good idea to describe your content.

The load speed of the website is yet another crucial aspect for SEO. Search Engines hate websites that load slow and is unlikely to get higher into SERP. Therefore optimise your images and your website coding in such a way that the website loads fast.

Adding social media links on your website is significant as it indicates to the search engine that your website is up to date. Share your own content using the social media links on your website. Keep the topic interesting and intriguing for others to read and share in turn. This will greatly increase your website visibility and is good for search engines.

Search Engine Optimisation begins with the initiation of the design of the website and goes all along the development of the website as well. In short it is all about impressing and captivating your visitors. When you have done that, you have actually impressed the search engine as well.

Most importantly what we need to remember is that the website should be made SEO Friendly and SEO Optimised but not made for the sole purpose of SEO, rather it should be made for the user. That is we have to Balance SEO and User Experience in Your Web Page Design.

Role Of Design In Your Marketing Endeavour

Role Of Design In Your Marketing Endeavour

Marketing campaigns are primarily meant for raising awareness about a brand, product or service and entice viewers to make a purchase. Any creative material used for promoting the company, contributes directly to its overall impression on its customer. Design is what draws attention to your ad and is hugely responsible for carrying your brand’s image in a proper way. Thus, the success of any marketing campaign depends a great deal on its appearance.

Graphics are extremely crucial in the marketing efforts of any company and is considered as a centerpiece of any campaign’s performance. Literally a few seconds is all you would get to grab the attention of a potential buyer. Compromising on the design, whether it is your website design or logo design or flyer design or any kind of promotional material can hence create a negative impact on the overall brand. A strong marketing campaign may prove a huge success if the message is conveyed through proper design in an aesthetically pleasing way or may fail due to poor design.

Imagery communicates your message and determines the way your viewers would perceive your brand. Images used should be well connected to the subject and should not confuse the viewer. Ensure that consistency prevails between your various marketing campaigns. Using the same colours, fonts and logos in all the places would help people recognise your brand.

It is advisable to keep the content precise and give the key information to your visitor. It is to be remembered that the primary information should not be drowned in the mass of content. Keep it concise and keep it to the point. Instead of keeping huge chunks of content, breaking up the content with the use of headings and bullet points makes it a lot more worth reading.

The colour should be in harmony with your brand’s look and feel. A colour palette intelligently chosen can grab viewer attention to the maximum.

The graphics and images of your marketing campaigns effectively communicate your brand’s message even more concisely than content which in turn greatly facilitates marketing efforts. If your visitor feels that you have invested time and effort and have paid attention to details while promoting your brand, it sort of builds up trust for your product or service. A captivating design will convey your words to the potential customer and does the job of an efficient sales person. It is important that your design builds up legitimacy for your business to drive in more sales.

Therefore whether it is your website or e-mail campaigns or blogs or social media marketing or proposals or presentations, ensure you take special care in creating its look which is a fundamental element to draw your client in.

 

Planning A Mobile Website Strategy?

Planning A Mobile Website Strategy? 3 Reasons Why Opt For Responsive Web Design

Smartphones have taken on an integral part in our lives. And there is no denying of the fact that it has definitely made our lives easier in ways more than one. We prefer to browse though our favourite websites, shop, socialize and do several other things in our day to day life using a smartphone.

So, are you one of those website owners who are missing on those views on their website from smartphone users? Try Google Analytics to see how many viewers have opted using a mobile device to browse your website. How many of them were happy with the result? How many gave you a lead or closed a sale? None? Then you might be missing on the very crucial aspect, that is, a mobile friendly website.

Today’s era demand a website that performs uniformly whether it is a desktop or a tablet or a smartphone. This is why exactly you should opt for responsive website design.

1. Do I really need to have a mobile friendly website?

Of course yes. Mobile browsing is an immensely popular practice followed now. Several times most of your targeted visitors might be looking for the kind of information contained in your website or might need to purchase stuffs on the go or at late hours if you happen to sell products. So, it is time that you adapt quickly to a mobile compatible website, failing which can result in loss of potential customers.

2. Do I need a dedicated mobile version of my website or a responsive one?

You can have it either way. You can create a standalone mobile website which will have a different URL, something like m.examplewebsite.com, and have another main website as well. The difficulty in such situations is that you have to maintain 2 websites if there is a new update. Responsive website design paves way for such all such flexibility. One website is all and it is cross device compatible. So, you can have one website to update should there be any change and the website being responsive it shall display equally well across all devices.

3. What are the essentials for a mobile/responsive website?

The requirements vary based on website features and functions. If you have a Salon Website, you need to include the booking form. Again if you are selling products, you need to display them under proper categories so that it is easy to find them for a mobile user.

The links should not be placed too close to each other. This may result in miss-clicks, which in turn can frustrate the user. Therefore sufficient spacing should be allowed to provide smooth browsing experience to the user.

Also, it is important to include your contact information where your user can get in touch if they so require. You can also include a contact form to capture visitor data those of who would be interested in your services / products and might fill up the same.

Hiring competent professionals from a responsive web design company can get you through your requirements smoothly and efficiently.

If you need to know more about Responsive Website Design, learn why should you have a cross-device compatible website? and why your website needs to go mobile?

Why Do You Need A Professional To Build Your Business Website?

Why Do You Need A Professional To Build Your Business Website?

Once you have decided to build a website the first question that pops up in your mind is that – “Should you build the website yourself or should you hire a professional?”

With the tools available for users nowadays, it is not incredibly difficult to set up a website, especially if you use pre-made templates that are available for free (such as WordPress templates), and many people would choose this “money-saving” option.

However, this is a crucial decision for any business, as the website would be the online spokesperson for your potential customers. Therefore, Business Owners should think wisely whether it is worth to save the time and money at the beginning and get a website that is not effective for the business or spend some money to hire a web developer and get a professional website design in the long run?

Here are a few tips that would help you understand which method should you choose?

1. The impact of the Home page

The home-page is the first thing users see when they navigate to your website. Because of this, the home-page must be flawless, original and intuitive. If you’re unsure of how to arrange and design your homepage, employ the services of a professional website developer company. It’s better to invest a little than to make a negative first impression that will scare off users or customers.

2. Content and Content management

Making a website is one thing, filling it up with relevant content is another. Don’t overlook the importance of providing meaningful, relevant data and information that attracts users and at the same time provides good search engine presence. It’s definitely not easy to fill page after page with articles, product information and media, so if you need a hand, employ an online marketing company with experience or turn towards professionals in the field who can help guide you. Users need to be captivated and interested once they find your site.

3. Security

Beginners are often easily impressed with their work once they create a tidy website. But looks are only part of running a successful online business. In order to have long-term success, you need to secure data on your website, prevent spam-bots, hacking and stability issues. As such, website security is crucial in any business success, and it’s one of the harder parts of website development and design. It’s often best to employ the services of professional companies rather than risk ending up with a poorly secured and optimized platform.

4. Understanding your targeted user-base

This issue encompasses various topics, among which website design, online marketing strategies and content management. You need to understand who you’re building your website for. It’s not for you, it’s for your users and clients. In order to satisfy them, you will need to come up with a specific design targeted at a certain user-base (web designers can often guide you in this sense), provide meaningful content (either through blogs or educational articles, or by adding product-relevant descriptions and media) and building marketing strategies that fit your target demographic.

Do not underestimate the importance of these aspects. Users won’t simply look for your website out of curiosity. You need to catch their eye and interest and this is easily said then done. Investing time into understanding who you’re addressing can make the difference between a failed or successful online endeavor.

5. User interaction

Once users join your website and see meaningful information and data, they have to have a sense of interaction. You can achieve this by providing plug-ins for social networks or commenting, or by building a forum. Both of these methods are harder to do than they seem, and if you want it done right (which should be a priority for you), you need to consider employing the services of professional web design company.

 

Website Design Aspects Expected To Be Trending In 2019

Website Design Aspects Expected To Be Trending In 2019

Since its inception, website design has been undergoing continuous changes over the years. Over the last decade we have seen it evolve from simple Brochure Style Website Design to Innovative and Highly Creative Designs.
As 2016 is about to end and while we are all busy planning our celebrations for Christmas and New Year Parties, it is also time to make predictions for the Website Design Trends that would follow in the year 2019.

So let us take a look at what trends are expected to set in.

1. Using GIF animation to draw attention

Using Gifs in a website depict in-depth understanding of website design and provide it an urbane touch. The important elements in your website which may include best seller items, sales pitch etc. can make use of gifs to highlight its effect and add more significance to it. Several websites have embarked this trend on 2016 and we can anticipate to see more such animated gifs in 2019.

2. Video

Homepage background videos have proved quite successful in conveying a story about a product or service. It has been immensely used by several leading websites till date to tell their story effectively in just about a few seconds. More and more websites are approving this and we will be seeing the use of such videos in the websites designed in the subsequent few years.

3. Infinite Scrolling

Long scroll is spontaneous on mobile devices and has therefore brought it well-known approval. Navigation becomes easier as it eradicates the additional clicks that are required in order to view the different sections of the website. And as web designers keep getting inspired by this and follow the trend, we expect to continue seeing the use of it in 2019.

4. Designing using real data

Offering actual facts and figures about a company in its website provides a deeper insight to its visitors. This in turn largely helps in making a larger impact on the visitor thus turning him to a potential buyer. This is anticipated to be adopted and used in the coming year too.

5. Product Explainer Videos

These are nothing new in a website as it has been there for quite sometime now. Usually of a 90 seconds duration, the product explainer videos offer a rapid and concise way to provide a deeper knowledge about a product or service. This was and is here to stay for the forthcoming year as well.

6. Stylised Typography

With the increased access to typographic choices and all thanks to Google Fonts, the door has opened where a minimalist design with more artistic use of typography. We now see enlarged sizes, traditional fonts used in eccentric way, elevated styles applied to fonts and many more which will continue to rule the web design in the following year as well.

These are amongst the few points in website design that can be considered to be setting in and continue in the coming year. This certainly does not include all of the trends and there can be many more things to be considered. However, we do not and cannot apply all of these trends into one website and it is wise to first understand and then pick up the ones that aptly serve your goals.