3 mins
Web Design
Planning A Mobile Website Strategy?

Smartphones have taken on an integral part in our lives. And there is no denying of the fact that it has definitely made our lives easier in ways more than one. We prefer to browse though our favourite websites, shop, socialize and do several other things in our day to day life using a smartphone.

So, are you one of those website owners who are missing on those views on their website from smartphone users? Try Google Analytics to see how many viewers have opted using a mobile device to browse your website. How many of them were happy with the result? How many gave you a lead or closed a sale? None? Then you might be missing on the very crucial aspect, that is, a mobile friendly website.

Today’s era demand a website that performs uniformly whether it is a desktop or a tablet or a smartphone. This is why exactly you should opt for responsive website design.

1. Do I really need to have a mobile friendly website?

Of course yes. Mobile browsing is an immensely popular practice followed now. Several times most of your targeted visitors might be looking for the kind of information contained in your website or might need to purchase stuffs on the go or at late hours if you happen to sell products. So, it is time that you adapt quickly to a mobile compatible website, failing which can result in loss of potential customers.

2. Do I need a dedicated mobile version of my website or a responsive one?

You can have it either way. You can create a standalone mobile website which will have a different URL, something like m.examplewebsite.com, and have another main website as well. The difficulty in such situations is that you have to maintain 2 websites if there is a new update. Responsive website design paves way for such all such flexibility. One website is all and it is cross device compatible. So, you can have one website to update should there be any change and the website being responsive it shall display equally well across all devices.

3. What are the essentials for a mobile/responsive website?

The requirements vary based on website features and functions. If you have a Salon Website, you need to include the booking form. Again if you are selling products, you need to display them under proper categories so that it is easy to find them for a mobile user.

The links should not be placed too close to each other. This may result in miss-clicks, which in turn can frustrate the user. Therefore sufficient spacing should be allowed to provide smooth browsing experience to the user.

Also, it is important to include your contact information where your user can get in touch if they so require. You can also include a contact form to capture visitor data those of who would be interested in your services / products and might fill up the same.

Hiring competent professionals from a responsive web design company can get you through your requirements smoothly and efficiently.

If you need to know more about Responsive Website Design, learn why should you have a cross-device compatible website? and why your website needs to go mobile?