3 mins
Digital Marketing
Visual Aspects That Can Affect A Sale In ECommerce

When we are speaking about the cross-device compatibility of websites, we are referring to the specific way in which websites are built in order to be pleasing visually on any kind of device. In other words, it will not matter if you are accessing a website from a 21.5 inch flat monitor, a 9 inch tablet or a 3.5 inch smart-phone, the website will still be easy to see and navigate through.

What cross-device compatibility does seems simple enough at a first glance, but proper layout design and website development can be hard to achieve. You have to understand, that cross-device compatible websites load differently on different platforms. A wide-screen monitor will have one representation of the layout, a small-screen phone will have a different one. However, the elements of the website remains unchanged, no matter the device used to access it.

Programming a website to act like this is a challenging task, and that is why you should employ the services of proven professional website developers and designers. Cross-device compatibility means responsive website design, which is nowhere near easy.

Now this might seem like an extra unnecessary headache if you are running a small online business, but in truth, there are solid reasons why cross-device compatibility should be at the top of your priority list.

First of all, studies show that there is a world-wide increase in mobile device accessibility and usage, which means that more and more users will use their tablets or phones to log onto your website, instead of your phone. To be able to do successful business, you have to cater to the masses that are migrating from large platforms such as a PC or a notebook, towards smaller devices. Understanding this aspect will prepare you from a market that is shifting from a “sitting behind a desk” approach to a “shopping while on the subway” approach.

Secondly, investing into cross-device compatibility will send a clear and resonating message to all your customers and users. It says “I care about you, and I took the time to make sure you can use my services at anytime, from anywhere”.

Sure, you have to invest a bit to employ a professional web developer and properly test the functionality of your website over several different operating systems, browsers and devices. But in the process, you ensure the confidence of your existing customers, prevent them from moving to the competition, and bring in new potential customers by providing a platform that works on tablets and smart-phones where other similar websites don’t (or are simply so frustratingly difficult to navigate, that users instantly close them down).

Cross-device compatibility or Responsive Website Design is useful. It’s necessary and mandatory for any online business that wants to keep up or get ahead of the competition. Mobility is the future, and you need to get in touch with your website development company to plan ahead and profit from this ever-expanding market.

Need to know more why your website needs to go mobile?